- Samarth Saxena to drive Sinch India's vision of transforming the customer experience into a core strategic pillar
New Delhi, India 9th April 2025 – Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has appointed Samarth Saxena as the company’s new Chief Customer Officer (CCO). This development underscores Sinch India’s commitment to strengthening customer experience as a key driver of business growth and innovation in digital communications.
Welcoming Samarth to his new role, Nitin Singhal, Managing Director, Sinch India, said:
"We are excited to have Samarth lead our customer experience strategy at Sinch India. His deep expertise in customer-centric leadership and innovation will play a crucial role in elevating our approach to CX. With Samarth at the helm, we aim to build a seamless, collaborative, and agile customer experience framework that sets new industry benchmarks. His leadership will help solidify Sinch’s position as a pioneer in digital customer engagement.”
With over 20 years of experience in customer experience transformation, Samarth will lead Sinch India’s Customer Experience (CX) strategy, focusing on strengthening customer relationships, fostering collaboration, and driving innovation. As customer expectations evolve, Sinch India is committed to not just meeting but exceeding them—ensuring long-term growth and customer loyalty. One of Samarth’s key priorities will be enhancing cross-functional collaboration to create a seamless and innovative customer experience.
“Customer experience isn’t just a differentiator; it’s the key to sustainable growth and innovation,” said Samarth Saxena, Chief Customer Officer, Sinch India. "Our goal is not just to meet customer expectations but to exceed them at every touchpoint. By embedding customer experience into the core of our strategy, we will drive stronger relationships, greater innovation, and long-term growth. I believe that customer loyalty isn't given—it's earned through exceptional service, proactive engagement, and continuous value delivery.”
With Samarth’s leadership, Sinch India is poised to reinforce its commitment to customer excellence and innovation in digital communications. His expertise will be instrumental in driving long-term success and strengthening Sinch’s position as a market leader.
About Sinch
Sinch is pioneering the way the world communicates. More than 175,000 businesses, including many of the world’s largest tech companies, rely on Sinch’s Customer Communications Cloud to improve customer experiences through mobile messaging, voice, and email. Founded in 2008, Sinch has been profitable and fast-growing, with its headquarters in Stockholm, Sweden, and shares traded on NASDAQ Stockholm: XSTO: SINCH.
Recent awards/recognition:
- Sinch named 2025 Adobe Digital Experience Unified Customer Experience Technology Partner of the Year
- Sinch named 2023, 2024 Adobe Digital Experience ISV Resell Partner of the Year
- Sinch recognized as a Leader in the 2024 CPaaS Omdia Universe
- Sinch named a Leader in the Gartner® Magic Quadrant™ for CPaaS 2024
- Sinch named a Leader in the CPaaS Leaderboard, Juniper Research 2024
- Sinch recognized as a Leader in the IDC MarketScape: Worldwide CPaaS 2025, 2023 and 2021 Vendor Assessments.
